LINKEDIN IS THE PROFESSIONAL NETWORKING SITE OF CHOICE FOR LAWYERS AND YOUR CLIENTS
You only have so much time in your day for all of your responsibilities, much less learn how to use LinkedIn effectively.
I can help.
LAWYERS FREQUENTLY ASK ME WHERE TO START
Even though you know that LinkedIn is the professional social networking site of choice for you and your clients, you might not be sure where to start, what to say, or who to follow.
or maybe
You are already using it, and you just want to be more effective.
I understand.
THE WORLD HAS CHANGED
Networking as we knew it will never be quite the same.
Even though we have returned to in-person meetings and networking, the truth is that many people have become accustomed to the simplicity, accessibility, and efficiency of connecting with others via social and digital media.
They are comfortable networking, researching you, interviewing and meeting with you, and even doing business online more than ever before.
They won't forget these new tools and skills they've learned, and many don't want to, so the need for you to be present on LinkedIn has never been greater.
LINKEDIN USE CONTINUES TO GROW
You know you don't want to be left behind on a platform that is being used at record rates, but you also want to know how to use LinkedIn like the professional you are. That means you need to be equipped and informed so you have a strong chance of being discovered by the right people.
MY GOAL FOR YOU
My goal is always to help make the complex simple. In LinkedIn Course For Lawyers, I will help you learn how to use LinkedIn wisely, effectively, efficiently, and ethically so it is working for you even when you are not there.
Let me know if any of this sounds familiar...
- You keep hearing that you need to find time to use LinkedIn.
- You might even know that you need to use it more effectively, but you don't want to make mistakes and look bad.
- You don't know where to start and how to not waste time doing it.
- You often wish someone else would do it all for you, even though deep-down you know you are the one who needs to do the networking, whether online or in-person.
If any of that sounds close to being accurate, then please keep reading because...
You need to find ways to stay visible.
You know networking will never be exactly the same again. It has evolved to a hybrid model for some, all virtual for others. It has changed. People have changed.
You don't want to make mistakes that will make you or your firm look bad. All you need is a little direction from someone who wants you to succeed.
You don't want to spend hours every day or week scrolling your LinkedIn feed just to learn and keep up. There's just too much and sometimes it's easier to not do it at all.
Imagine how it would feel to...
Have someone who knows, uses, and understands LinkedIn, business development, networking, and the pressures you are under as a lawyer to constantly produce.
Work with someone who has experience working with lawyers like you as she was the senior in-house marketer at a law firm with 7 offices in the U.S and China before starting her business in 2002.
Know that your instructor has your back, is known for making the complex simple, will never judge you regardless of your level of understanding, and loves teaching and coaching professionals.
"You've worked hard to get to this place, and you are dedicated to your practice. I am dedicated to helping you reach your goals."
-- Nancy Myrland
Introducing
LinkedIn Course For Lawyers
AN ONLINE COURSE WITH NANCY MYRLAND,
PRESIDENT, MYRLAND MARKETING & SOCIAL MEDIA
FOUNDER, THE LAWYERS MARKETING ACADEMY
and
LINKEDIN COACH FOR LAWYERS
We will get started the week of November 6.
I will send you all of the dates, times, and links.
Over the course of 6 weeks (no lessons or Office Hours the week of the U.S. Thanksgiving holiday), I will release short, manageable lessons into your Private Course Portal.
In those lessons, you will learn how to use LinkedIn wisely, effectively, ethically, and efficiently.
I have stretched this out over several weeks because I want you to have brief, bite-sized lessons you can then implement when you have a few minutes here and there. I have trained thousands of professionals and know that learning then doing will make a significant difference in your success on LinkedIn.
Each week, I will send you new lessons that you can read or watch when you have a few minutes.
I will then host weekly live Office Hours so you can ask any questions you have about what you have learned so far, ask my opinion about something you have posted, or watch a live demonstration of that week's lesson.
I welcome all questions.
I host no-judgment zones, so you will never feel out of place, insecure, or awkward.
When it will be helpful, I will also let you watch over my virtual shoulder as I do live demonstrations of some of the practices you are seeing in your lessons.
SPECIAL NOTE
All lessons and materials will be available in your Private Course Portal that you will have access to for 3 months after we finish the course. That way, you can go back in and refresh your memory, or even catch up on any lessons you might have missed during our time together.
I WILL CONTINUE TO BE HERE FOR YOU
During those additional 3 months, you can also email to ask me any questions you have about what you have learned in the course, or how to implement what we have discussed.*
*In other words, I continue to be your LinkedIn Course For Lawyers consultant via email for THREE months!
Why Should You Join Me Now?
Bottom Line: You and I Know Your Time Is Valuable.
I know the pressure you are under to not only produce stellar work for your clients but to constantly think about retaining and attracting new matters and clients.
I have built a course for you that will allow you to learn via comfortable, short lessons, a little at a time, with live training sessions with me so you can have your questions answered or your work reviewed.
The pre-recorded lessons be will stored for you in your Personal Course Portal that I will build for you so you can visit the lessons when you need to refer to them while you are working on your LinkedIn profile and presence.
To make it even easier, when it makes sense, I will provide fill-in-the-blank worksheets to help you understand what to put where on your profile and throughout LinkedIn to get up to speed and raise your visibility even faster.
A few kind words from others...
Special Note: I keep my clients confidential, which is why you won't see their names below.
"Hi Nancy: Just finished working with you during your LinkedIn course for lawyers.
Wow...incredible your knowledge and understanding of the application.
Great learning experience. I would love to connect and work with you further."
"Nancy Myrland is an extremely knowledgeable and engaging mentor in the legal marketing sphere. LinkedIn marketing is her intense area of focus and expertise, and she is a nationally recognized speaker and author in social media marketing circles. I appreciate Nancy's enthusiasm for staying on the cutting edge of legal marketing and sharing her knowledge with her followers."
"Thank you for the very informative webinar about the changes to LinkedIn and for the "Essential Ways To Get Noticed" guide.
I would like to connect with you to learn even more because I am going to recommend your upcoming course to my colleagues here at the firm."
Are you ready to take the guesswork out of LinkedIn?
NEED MORE DETAILS?
This is what you can expect from LinkedIn Course For Lawyers
LinkedIn Basics
A Clear & Easy Understanding of LinkedIn Basics
In this brief introductory module, here is what we will focus on:
- Identifying your audience: Who do you want to connect with, and why?
- Posting on LinkedIn - insider tips for how to make friends with LinkedIn’s algorithm so your posts are seen by more people
- What tone should you take?
- How many connections do you need to have?
- What should you post?
The Mindset That Matters
This brief module will help you leapfrog others because you will now understand the thought process that matters.
Here is what you will learn:
- What it all boils down to…the bottom line
- What matters the most to your followers
- How LinkedIn fits in with existing networking practices
- Is LinkedIn really a business development tool?
- What happens on LinkedIn doesn’t stay on LinkedIn, and why that’s a very good thing
MODULE ONE
Polishing Your Profile
Your Profile is your mini-website. Let's design a great one that will help the right people find you!
Here is what you will learn:
- The most important parts to focus on
- What to write where
- Step-by-step instructions that make a difference
- Ways to stand out among all of the others using LinkedIn
MODULE TWO
Best Practices For Business Development
These best practices will help you spend your time wisely, safely, ethically, and efficiently.
Here is what you will learn:
- How to make LinkedIn work for you even when you are not there
- How to connect and accept invitations to help you stand out (in a good way)
- How to interact with colleagues and your firm
- Insider tips for how to share ideas, content, & posts
My goal with this online course is to give you just what you need to feel like you have a clear sense of direction, confidence, and clarity while using LinkedIn, but not so much that you feel overwhelmed.
I am known for making the complex simple and this will be no exception.
You will also receive...
LIVE OFFICE HOURS WITH ME
During this course, I will host weekly Office Hours so that I can help you think through the work you are doing on your LinkedIn profile and presence. If it helps you, I will also let you watch over my shoulder as I demonstrate live some of the most important lessons you will see in your private course portal.
If we worked privately on all of this together, Office Hours alone would be an estimated $3,500 investment, which makes your investment in this course a very strong choice.
Not Including The Course Itself, The Value of Office Hours Alone = $3500
A Few More Kind Words To Help You Decide...
"I hired Nancy to train my lawyers on LinkedIn because she has demonstrated time and time again that she gets it, and that she can help my lawyers get past their fear of making mistakes.
I have received nothing but positive reviews of her work with them. We will work together for a long time because I trust her with my lawyers."
"Nancy Myrland has the perfect blend of skills that I look for in a consultant and coach. She has worked in-house with lawyers, so she gets us...and that's not easy!
She has also owned her own consulting business for many years, so she understands what it means to generate her own business while also serving her clients. "
"Talk about giving of her knowledge. Nancy has taught me how to use LinkedIn and how it can and should be used to, as she says, build my online reputation and relationships.
She studies this every day so she understands the latest nuances and changes that LinkedIn seems to enjoy introducing on a regular basis."
LET'S SUMMARIZE
Here's what you get when you purchase LinkedIn Course For Lawyers
Access to 6-Week Online LinkedIn Course For Lawyers
A LinkedIn Profile & Presence That Will Help You Build Your Reputation & Relationships
Worksheets and Checklists To Make All Of This Very Easy To Follow
Your Own Personal Course Portal To Access Lessons, Recordings and Helpful Resources
BONUS!
WEEKLY LIVE OFFICE HOURS TO ANSWER YOUR QUESTIONS AND "LOOK OVER MY SHOULDER" LIVE DEMONSTRATIONS!
Focus, Clarity, A Robust Profile, Stronger Online Reputation & Relationships
I invite you to join me today for an investment of only $657.
I also offer a 2-pay option.
Please feel free to invite your colleagues to join us, too. This is a great time to get ahead in more ways than one!
If your firm registers more than 9 lawyers, please contact me for special pricing.
100% MONEY-BACK GUARANTEE
You're covered by my guarantee.
It is my goal for my clients to be happy after working with me. If, after I see that you have finished all of the modules and completed the work on your LinkedIn profile and presence taught in LinkedIn Course For Lawyers and find that you are still not happy with your results, all you need to do is submit all of your fully completed worksheets and links to your progress, and I will refund your investment.
MEET YOUR TEACHER & COACH
Hi...I'm Nancy Myrland.
I am a marketing, business development, content, social and digital media marketing advisor for lawyers and law firms. After cutting my teeth in sales, business development, and marketing management in corporate America with Time Warner and The Berry Company, I discovered legal marketing when I joined the law firm of Baker & Daniels (now known as Faegre Drinker) as its senior marketer.
I struck out on my own in 2002 to start Myrland Marketing, Inc. to help lawyers with their marketing and business development needs. Around 2006, I met and fell in love with social media and began to immerse myself in the study and implementation of all things social, digital, and content marketing.
I then became a Certified Social Media Strategist in 2009 and began doing business as Myrland Marketing & Social Media, where I am honored to work with my clients across the globe to help them integrate marketing, business development, content, social and digital media into existing marketing practices.
I love to teach and coach and find immense pleasure when I see my clients make progress and reach their goals as a result of our work together.
This is the face you will see during this course, but I promise to try to change my purple blazer every once in a while!
ARE YOU STILL WITH ME?
Great, because there's something else I want you to know.
I know you can do this. I work with lawyers every day and find that even those who aren't sure they are cut out for online networking make great progress when we work together. All it takes is someone who understands you, respects you, knows the pressure you are under, and can help you find a way to learn at a comfortable and focused pace that fits with your schedule. I would love to be the person that helps you understand that you DO have what it takes and that you CAN learn how to put all of this together to make sense for your practice.
HAVE A QUESTION?
Frequently Asked Questions
How Long Will This Course Last?
Can I Share This With My Colleagues?
How Long Will I Be Able To Access The Recordings?
When Will Live Office Hours With You Be?
Can You Guarantee My Success?
When Do We Get Started?
Will You Review My Profile During Office Hours?
Nancy, I have no more questions.
I'm ready for this!
LinkedIn Course For Lawyers Registration Will Close Soon
Please join us!
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