Don't miss the graduation gift I am giving Founding Members!
FREE course on "Zoom and Virtual Presentation Skills" will be held after graduation.
In other words, TWO courses for the price of one just for investing now as a Founding Member.
THIS IS THE REALITY...
LinkedIn is the professional social networking site of choice for lawyers and business professionals, but you aren't sure where to start, what to say, or who to follow.
Maybe you are already using it, and you just want to be more effective.
THE WORLD HAS CHANGED THIS PAST YEAR
Networking as we knew it will never be quite the same. Even when we get back to some type of "normalcy," whatever that is, the truth is that people are now using social and digital media to network, research you, interview and meet with you, and to do business more than ever before. They can't forget what they've learned, so the need to be present on LinkedIn has never been greater.
You know you don't want to be left behind on a platform that is being used at record rates, but you also want to know how to use LinkedIn like the professional you are. That means you need to be equipped and informed so you have a strong chance of being discovered by the right people.
My goal is always to help make the complex simple. I will help you learn how to use LinkedIn wisely, effectively, efficiently, and ethically so it is working for you even when you are not there.
Let me know if any of this sounds familiar...
- You keep hearing that you need to find time to use LinkedIn.
- You might even know that you need to use it more effectively, but you don't want to make mistakes and look bad.
- You don't know where to start and how to not waste time doing it.
- You often wish someone else would do it all for you, even though deep-down you know you are the one who needs to do the networking, whether online or in-person.
IF ANY OF THAT SOUNDS CLOSE TO BEING ACCURATE, THEN PLEASE KEEP READING
You need to find ways to stay visible...
You know networking will never be exactly the same again. It is evolving to a hybrid model.
You know you don't want to make mistakes that will make you, your family, or firm look bad.
You don't want to spend hours every day or week scrolling on LinkedIn just to learn and keep up.
Why Should You Join Me Now?
Your time is valuable. I know the pressure you are under to not only produce stellar work for your clients but to constantly think about retaining and attracting new matters and clients.
I am building a course for you that will allow you to learn in comfortable, bite-sized pieces, a little at a time, with live training sessions with me, which will also be recorded and stored for you in your personal course portal that I will build for you so you can visit the lessons when you need to refer to them while you are working on your LinkedIn profile and presence.
To make it even easier, when it makes sense, I will provide fill-in-the-blank worksheets to help you understand what to put where on your profile and throughout LinkedIn to get up to speed and raise your visibility even faster.
Imagine how it would feel to...
Have someone who knows, uses, and understands LinkedIn, business development, networking, and the pressures you are under as a lawyer to constantly produce.
Work with someone who has experience working with lawyers like you as she was the senior in-house marketer at a law firm with 7 offices in the U.S and China before starting her business in 2002.
Know that your instructor has your back, is known for making the complex simple, will never judge you regardless of your level of understanding, and loves teaching and coaching professionals.
"You've worked hard to get to this place, and you are dedicated to your practice. I am dedicated to helping you reach your goals."
-- Nancy Myrland
"LinkedIn Course For Lawyers"
A LIVE COURSE WITH NANCY MYRLAND, PRESIDENT, MYRLAND MARKETING & SOCIAL MEDIA
FOUNDER, THE LAWYERS MARKETING ACADEMY
LINKEDIN COACH FOR LAWYERS
We will get started on Tuesday, April 20 at 12 PM ET for your first live training session, followed by your first AIM (Q&A) session on Friday, April 23 at 11 AM ET.
I'll send you all of the dates, times, and links!
Then, over the course of 10 weeks (only 8 weeks together as you get 2 weeks off from my smiling face because of holidays), you will learn how to use LinkedIn wisely, effectively, ethically, and efficiently.
Starting on Tuesday, April 20 at 12 PM ET, we will meet live once a week on Tuesdays so I can teach you that week's lesson(s), then I will house those recordings in your personal LinkedIn Course for Lawyers portal so you can refer to them when doing your homework, meaning putting the lessons into practice so they will become second nature in no time at all!
Then, once a week on Fridays starting on April 23 at 11 AM ET, I will schedule an Accelerator & Implementation Meeting (AIM) with you and all Founding Members on Zoom to answer any questions you might have about the lessons you are working on.
Again, plan on Tuesdays from 12 to 1:15 PM ET and Fridays from 11 to 11:45 ET from April 20 through June 25.
*We will not meet the weeks of 5/4 and 6/1.
*Remember that all live training sessions will be recorded and stored in your private course portal in case you have to miss any sessions, or if you want to go back and refresh your memory while you are implementing what you learned.
WHAT DOES IT MEAN TO BE A FOUNDING MEMBER OF LINKEDIN COURSE FOR LAWYERS?
Being a Founding Member means you are in the very first group taking this course with me online. In other words, you are pretty wonderful in my eyes! I have been training in-person, in groups, and individually for many years and have always dreamed about adding digital courses. I can't imagine I will ever stop the former because I love it, but I look forward to also building the latter.
As a Founding Member, you will receive my best pricing for this first online delivery of this LinkedIn course as it will increase next time it opens. This is my way of saying "thank you" for joining me this first time!
Founding Members will also be invited to provide valuable feedback that will help me enhance and shape this course to your needs and those who come after you.
A few kind words from others...
Special Note: I keep my clients confidential, which is why you won't see names below. These comments are from real people.
"Hi Nancy: Just saw your LinkedIn webinar. Wow...incredible your knowledge and understanding of the application. Great learning experience. I would love to connect with you."
"Nancy Myrland is an extremely knowledgeable and engaging mentor in the legal marketing sphere. LinkedIn marketing is her intense area of focus and expertise, and she is a nationally recognized speaker and author in social media marketing circles. I appreciate Nancy's enthusiasm for staying on the cutting edge of legal marketing and sharing her knowledge with her followers."
"Thank you for the very informative webinar about the changes to LinkedIn and for the "Essential Ways To Get Noticed" guide. I would like to connect with you to learn even more."
HERE ARE THE DETAILS
This is what you can expect from LinkedIn Course For Lawyers...
LinkedIn Business Basics
A Clear & Easy Understanding of LinkedIn Basics
In this introductory module, here is what we will focus on:
- Identifying your audience: Who do you want to connect with, and why?
- Posting on LinkedIn - insider tips for how to make friends with LinkedIn’s algorithm so your activity is seen by more people
- What tone should you take?
- How many connections do you need to have?
- What should you post?
The Mindset That Matters
This will help you leapfrog others because you will now understand the thought process that matters.
Here is what you will learn:
- What it all boils down to…the bottom line
- What matters the most to your followers
- How LinkedIn fits in with existing networking practices
- Is LinkedIn really a business development tool?
- What happens on LinkedIn doesn’t stay on LinkedIn, and why that’s a very good thing
Polishing Your Profile
Your Profile is your mini-website. Let's design a great one that will help the right people find you!
Here is what you will learn:
- The most important parts to focus on
- What to write where
- Step-by-step instructions that make a difference
- Ways to stand out among all of the others using LinkedIn
Best Practices For Business Development
These best practices will help you spend your time wisely, safely, ethically, and efficiently.
Here is what you will learn:
- How to make LinkedIn work for you even when you are not there
- How to connect and accept invitations to help you stand out (in a good way)
- How to interact with colleagues and your firm
- Insider tips for how to share ideas, content, & posts
Special Note: Because we will be working through these modules together live, the contents of each module might shift a bit as I assess the needs of all of my wonderful Founding Members. My goal with this online course is to give you just what you need to feel like you have a clear sense of direction, confidence, and clarity while using LinkedIn, but not so much that you feel overwhelmed.
I am known for making the complex simple and this will be no exception.
You will also receive...
PERSONAL TRAINING & Q&A PROVIDED BY ME
This is a course with a high level of group personal instruction, plus several group AIM (Acceleration & Implementation Meetings) sessions with me. Compared to my discounted package of 10-15 hours of training, this Founding Members course investment is a very strong choice.
Value = $4500+
Based on 10-15 hours of live training with me
BONUS: COMPLIMENTARY ZOOM PRESENTATION SKILLS TRAINING
As a graduation gift, after this course is wrapped up, I will show my appreciation to you by giving you access to Zoom Presentation Skills For Lawyers training, which will help you look and sound good, and polish every part of your online presence and presentation skills.
Value = $497
Founding Member Price when it launches online
A Few More Kind Words To Help You Decide...
"I hired Nancy to train my lawyers on LinkedIn because she has demonstrated time and time again that she gets it, and that she can help my lawyers get past their fear of making mistakes. I have received nothing but positive reviews of her work with them. We will work together for a long time because I trust her with my lawyers."
"Nancy Myrland has the perfect blend of skills that I look for in a consultant and coach. She has worked in-house with lawyers, so she gets us...and that's not easy! She has also owned her own consulting business for many years, so she understands what it means to generate her own business while also serving her clients. "
"Talk about giving of her knowledge. Nancy has taught me how to use LinkedIn and how it can and should be used to, as she says, build my online reputation and relationships. She studies this every day so she understands the latest nuances and changes that LinkedIn seems to enjoy introducing on a regular basis."
LET'S WRAP IT ALL UP
Here's what you get when you purchase LinkedIn Course For Lawyers
Access to 10-Week Live & Recorded LinkedIn Course For Lawyers
Weekly Live Training With Nancy
Weekly AIMs (Acceleration & Implementation Meetings)
Your Own Personal Course Portal To Access Recordings and Resources
BONUS: "Zoom Presentation Skills For Lawyers" Training As A Graduation Gift From Me
Focus, Clarity, A Robust Profile, Stronger Online Reputation & Relationships
I invite you to join me today at the special Founding Member price of $497.
Please feel free to invite your colleagues to join us, too. Because of the amount of live instruction and Q&A with me, the price will be higher in future launches. This is a great time to get ahead in more ways than one!
100% MONEY-BACK GUARANTEE
You're covered by my guarantee.
It is my goal for my clients to be happy after working with me. If, after you finish all of the modules in LinkedIn Course For Lawyers and find that you are not happy with your results, all you need to do is submit all of your fully completed worksheets that I provided in all of the modules, and I will refund your investment.
MEET YOUR TEACHER & COACH
Hi...I'm Nancy Myrland.
I am a marketing, business development, content, social and digital media marketing advisor for lawyers and their legal marketers. After cutting my teeth in sales (business development) and marketing management in corporate America with Time Warner and The Berry Company, I discovered legal marketing when I joined the law firm of Baker & Daniels (now known as Faegre Drinker) as its senior marketer.
I struck out on my own in 2002 to start Myrland Marketing, Inc. to help lawyers with their marketing and business development needs. Around 2006, I met and fell in love with social media and began to immerse myself in the study and implementation of all things social, digital, and content marketing.
I then became a Certified Social Media Strategist in 2009. My company is now called Myrland Marketing & Social Media, where I am honored to work with my clients to help them integrate marketing, business development, content, social and digital media into existing marketing practices. I love to teach and coach and find immense pleasure when I see my clients make progress and reach their goals as a result of our work together.
This is the face you will see during this course, but I promise to try to change my purple blazer every once in a while.
ARE YOU STILL WITH ME?
Great, because there's something I want you to know.
I know you can do this. I work with lawyers every day and find that even those who aren't sure they are cut out for online networking make great progress when we work together. All it takes is someone who understands you, respects you, knows the pressure you are under, and can help you find a way to learn at a comfortable and focused pace that fits with your schedule. I would love to be the person that helps you understand that you DO have what it takes and that you CAN learn how to put all of this together to make sense for your practice.
HAVE A QUESTION?