#29: Lawyers, I'm Going To Make Sales Very Easy For You
(2 minutes, 46 seconds) Welcome back to Legal Marketing Moments!
Many lawyers cringe when the topic of selling or sales comes up. If I told you that you're in the position of selling every day of your life, does that make your stomach turn?
Well, it's true, so what we need to talk about first is that, if you are a lawyer whose livelihood depends either now or in the future on having another human being spend money for your services, you are in the business of selling.
My first jobs out of college were in sales, so I've been right there with you. Let me make this much easier for you.
Let's discuss.
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