All Episodes
Episodes
#39: It’s Nothing Personal. It’s Just Business
(2 minutes, 29 seconds) Welcome back to Legal Marketing Moments!
When giving someone on your team bad news that will have an impact on their job or their career, if you are ever tempted to tell that "person" not to...
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#38: The Art Of The Follow-up Question
(2 minutes, 38 seconds) Welcome back to Legal Marketing Moments!
Let’s talk about the important skill of asking the follow-up question.
This is one of the most important skills you can develop.
In this brief episode...
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#37: What Should You Do When You Slip Up On Audio Or Video?
(2 minutes, 33 seconds) Welcome back to Legal Marketing Moments!
Do you consider yourself a perfectionist? Maybe an occasional perfectionist?
When you make a mistake and you don’t sound up to your standards when you...
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#36: Who Am I To Share Content?
(2 minutes, 9 seconds) Welcome back to Legal Marketing Moments! There are many professionals who continue to be hesitant to share what they know on social and digital media because they can’t imagine what they would...
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#35: Lawyers, Don't Take LinkedIn Lightly
(2 minutes, 59 seconds) Welcome back to Legal Marketing Moments!
If it is important to you to develop relationships, a well as build your reputation with those who are the most important to you and the growth of your...
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#34: Lawyers, Should Your LinkedIn Profile Be More Conversational?
(2 minutes, 27 seconds)Â Welcome back to Legal Marketing Moments!
Recently, during a one-on-one LinkedIn training session with a partner at a law firm, I was asked an interesting and perceptive question:
"Is my...
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#33: Lawyers, This Is How To Create Content For Your Clients In Less Time
(2 minutes, 58 seconds) Welcome back to Legal Marketing Moments!
It is important to let people know what your skills and knowledge are so they can decide if they should take the next step in pursuing a relationship, a...
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#32: Conferences Are A Necessity, Not A Gift
(2 minutes, 42 seconds) Welcome back to Legal Marketing Moments!
If you have any trepidation about sending your marketing and business development people at every level to conferences, perhaps because you are worried...
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#31: LinkedIn: Maximizing Your Reach With The Latest Features You Need To Know About
(2 minutes, 57 seconds) Welcome back to Legal Marketing Moments!
LinkedIn is adding a few features that will allow your posts and other content to be discovered by more people, including those you aren’t currently...
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#30: Lawyers, No Time For Business Development? This Is For You.
(2 minutes, 11 seconds) Welcome back to Legal Marketing Moments!
Whether you think you have time to do business development or not, it boils down to one thing, and that is that it takes marketing and business...
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#29: Lawyers, I'm Going To Make Sales Very Easy For You
(2 minutes, 46 seconds) Welcome back to Legal Marketing Moments!
Many lawyers cringe when the topic of selling or sales comes up. If I told you that you're in the position of selling every day of your life, does that...
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#28: LinkedIn Is Not Just A Placeholder For Your Online Bio
(2 minutes, 38 seconds) Welcome back to Legal Marketing Moments!
It is tempting to copy your firm bio over to your LinkedIn profile and call it a day. When you do this, you are missing a few critical components of...
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