#44: Make It Simple: How Do You Describe What You Do?

(2-minutes, 21-seconds) When you describe what you do, or what your firm does, do people easily understand what you are talking about?

|In this 2-minute, 21-second episode of Legal Marketing Moments, I will walk you through what to think about when others ask what you do, or when you write your descriptions on LinkedIn.

If you have any questions, you can reach me at [email protected].

You can also listen to the rest of my Legal Marketing Moments and Legal Marketing Minutes episodes right here on your favorite podcast host, or on my website at https://www.myrlandmarketing.com/podcasts/legalmarketingminutes/

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Until next time, take care. Nancy

If you have questions or comments about this, or any, episode, feel free to email me at [email protected].

Episode Transcript

Make It Simple: How Do You Describe What You Do?

00:00:00 Nancy Myrland: Hi it's Nancy. Welcome back to Legal Marketing Moments, my two to three minute podcast. Just want to send you a reminder that when you are describing what you do to other people, help make it simple for them to figure out. Yes, you are talking to very smart people, and very smart people can usually figure things out, but just like with everything else that we do, we want to remove the friction and make it as easy as possible so that people don't necessarily have to think when they're trying to figure out what you do for a living, or what your company does. I'm looking at an overview of a company on LinkedIn, and I'm seeing phrases like "global" this and "precision engineered" that, and "unparalleled" and "sharper insights" and lots of words like that and award winning solutions, which are great. I think you should use those, but make sure they're attached to exactly what you do. Now, I'm not saying that this is perfect, but for example, when someone says, you know, what do I do? And I will say and know that there are variations of this depending on the audience. "I'm an integrated marketing and business development advisor," and in their minds they're like, so what? There are a million of you. I typically follow that by saying, "and these days, that means lots of LinkedIn training, podcasts, launches, AI discernment, personal branding, content marketing, all those things that lawyers and service providers need to help them grow." So of course, use your own words. You can even practice it with ChatGPT or Claude or your favorite LLM and just say, how does this sound for a description? Would you understand what I do? So don't always assume that everybody knows what it is you mean when you're describing what you do. Someone might be new to your discipline, your industry, your profession, and they don't always understand the words that you're using. And yes, they could figure it out, but remove the friction. Always remove the friction. All right, just a friendly reminder. I just want to make sure that people get your message as quickly and easily and as frictionless as possible. If you have any questions, or if I can help you develop yours, let me know. I'm at [email protected] and that's M-Y-R-LANDmarketing.com or that's my website, too, myrlandmarketing.com All right, take care. Bye bye. Make it simple.

#44: Make It Simple: How Do You Describe What You Do?

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